If you’ve always thought your bunny was destined for stardom, this might just be their big break.

As part of General Mills’ mission to remove artificial colors and flavorings from its cereals, the company has kicked off the #RealTrixRabbit campaign to (temporarily) replace the iconic cartoon mascot with the real deal.

Submissions will be judged based on each bunny’s creative flair, aesthetics (read: cuteness) and “representation of the Trix cereal rabbit’s personality.”

One lucky bunny (or pet wearing bunny ears) will be crowned the #RealTrixRabbit and featured on limited edition Trix cereal boxes in their hometown. Read more…

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