My absolute favorite boss (who was one of the best marketing strategists I’ve ever known) used to hammer the following into the heads of us junior marketing associates: “You will never bore anyone into buying something from you. Not ever.”

(Which was interesting when you consider that we sold truck parts.)

My job was to create marketing campaigns and materials that would engage and influence people to the point that they wanted to race right out and buy our truck parts.

And my favorite boss knew that, no matter how professional it may sound, this was not going to be accomplished by tossing out stuff like this, “Here is our transmission. It is full of great features and has a proven track record of performance.” Read more…

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3 tricks for remaining professional in your job search without being boring