4 Artists Who’d Be Better Than U2 at the Apple Event
Bono and the boys of U2 are rumored to have a significant role at Tuesday’s Apple event, potentially with a performance and an innovative album integration with Apple’s new products.
Though U2 has been linked to Apple since they teamed up for a U2-emblazoned iPod in 2004, the band isn’t quite as hot an act of late. U2 hasn’t released a studio album since 2009 and hasn’t scored a chart-topping single in the U.S. since the late 1980s.
Apple, being the behemoth it is, could conceivably rope in any artist it desires. So if you’re listening, Tim Cook, here are four artists we think you should work with instead.
Beyoncé notched the fastest-selling album in iTunes history in 2013, when she memorably dropped a surprise album and videos for each song solely on iTunes, without any advance promotional marketing. It sold 1 million copies in mere days, a rare feat in this modern era of streaming, YouTube and single-song digital downloads. An Apple and Beyoncé partnership at Tuesday’s event could have been the best of two worlds — even if was just a single.
Adele became the first artist to have an album go double platinum on iTunes. With rumors circulating about a new album as well as recent leaks of unreleased songs, the Apple event would have been a prime venue to make her anticipated comeback, since she hasn’t released an album or gone on tour since 2011.
Why not rope in an artists from the iTunes Music Festival? Pharrell is on a hot streak after his “Happy” became the music industry’s darling in a sea of popular heartbreak songs. He seems like the perfect candidate to make everyone happy at an Apple event. And he obviously likes Apple, so this seems like an easy get.
However far-fetched, securing Radiohead at an Apple event would curb some of the celebrity backlash against online music stores and streaming services. Radiohead’s Thom Yorke last year proclaimed that Apple and other companies are “commodifying” music and essentially making music “worthless.” The band has been dubbed a digital holdout over the years, but has started to make nice with the online gods more recently. They’ve moved their music to the digital world after resisting for some time (à la Metallica, Pink Floyd and, recently, Garth Brooks).