This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

A mobile user’s entire app journey can happen in a matter of moments — sometimes in less than a minute. Think about this scenario: You’re commuting, reading an article about a new cruise. Curious, you search for the company mentioned, and soon enough you’re emailing to receive more information and potentially plan your trip.

This mobile moment happened on a whim, and in a matter of seconds, went from introduction to potential sale. In fact, according to a recent Google study on micro-moments, 90% of smartphone users use their phone to make progress toward a long-term goal, or a multi-step process, in short bursts while “out and about.” Read more…

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Originally posted here:

4 ways marketers can seize ‘mobile moments’