Ever since Apple sent out invitations for its big iPhone event on Sept. 9 I’ve been wracking my brain trying to figure out one big component of the event: the location.

Historically, Apple holds its events at the Yerba Buena Center in San Francisco or at its own auditorium in Cupertino. In 2014, Apple held its event at the Flint Center in Cupertino, a venue that was not only larger than Moscone and the Apple campus, but also carried special historical significance.

But the venue for the 2015 iPhone event, the Bill Graham Civic Auditorium in San Francisco, is another beast entirely. Read more…

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