While the original social networking sites were initially designed for connecting people, they’ve ultimately turned into transformational business tools and resources that allow brands to connect with customers in unique ways.

Understanding the influential effect of social media can help entrepreneurs better prepare for the future.

The infancy of social media

Social media is such a pervasive thing in our society that it’s easy to forget that we’re only in the second decade of widespread global use. Believe it or not, we’ll look back in 15 or 20 years and say social media was only in its infancy in 2016. Read more…

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5 powerful ways social media has forever altered the way we do business