This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

When Tony Hsieh, CEO of Zappos, joined the online shoe and clothing retailer, he wasn’t even into shoes. He was, however, passionate about customer service, and he believed in wowing customers

Hsieh brought new meaning to customer support and demonstrated that successful companies bake customer satisfaction into the company culture. He’s instilled in his employees that customer support is more than just responding to customer problems or answering the phone at a call center. “We believe that customer service shouldn’t be just a department; it should be the entire company,” Hsieh said. Read more…

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