She is the world’s most fashionable 94-year-old woman, and now she is the face of a new Australian campaign.

Iris Apfel has been chosen to be the stylish ambassador for Australian fashion brand, Blue Illusion. In a series of three videos, Iris speaks on accessories, denim and ageless style. It’s a coup for the brand, as Iris has accumulated a huge following of dedicated fans over the last decade.

The creative genius, who has had successful careers as an interior designer and businesswoman, became a fashion icon after an exhibition of her eccentric costume jewellery at The Costume Institute in 2005. Following this, a documentary titled Iris premiered at the New York Film Festival in 2014, which cemented her status as a cult icon. Read more…

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94-year-old fashion icon Iris stars in campaign for Australian fashion brand