Amazon courts Bollywood ahead of Prime Video launch in India
Though Amazon is yet to bring Prime Video to India, it is already trying to scare its global rival Netflix and other local on-demand video streaming services with its money power.
Amazon India is aggressively partnering with major Indian movie production houses to acquire exclusive rights for their existing as well as upcoming movie titles. Last week alone, it announced two major partnerships. The ecommerce giant is expected to time the launch of Prime Video with the festival of Diwali, which falls on Oct. 30 this year. Read more…