Amazon is about to start releasing its movies in a very old-fashioned way
LOS ANGELES — Looks like Amazon Studios is finally ready to play nice with movie theaters.
In a new (but very old) strategy that could give it a leg up over other streamers breaking into Hollywood, Amazon is preparing to allow a 90-day window between movie theaters and Prime streaming for many of its upcoming films, allowing for more robust and mainstream cinema runs, Mashable has learned.
For the past year-plus, as Amazon and Netflix (and even Hulu) started hacking their way into the movie business, their plans included a rascally end-around that irked theater chains and had Hollywood wringing its hands. Read more…