AOL launches new face-tracking app at VidCon
ANAHEIM, California — Move over, Snapchat.
At VidCon on Thursday, AOL is launching a new face-tracking app called Switch, Mashable has exclusively learned.
The Verizon-owned giant is hoping young app users — the same ones who obsessively use Snapchat lenses and filters — will gravitate toward its new app with similar offerings.
Switch, created by Kanvas (a photo-editing service for teens and children acquired by AOL in 2015), enables users to swap their face with a variety of content such as 3D avatars, masks and 3D content.
Other differentiators include 3D Bobble Heads (3D heads that completely replace the user’s head on the screen), burst videos (the Switch camera snaps 6 consecutive photos, plays them forward and then loops them backwards) and a gallery feature (Switch collects all of a user’s creations in a gallery for them within the app). Read more…