Apple Watch Graces Cover of Vogue China
The much-hyped Apple Watch isn’t even out yet, but it’s already made its editorial cover debut on one of the most revered magazines in fashion: Vogue China.
Its appearance comes just a week after the U.S.-version of Vogue printed an interview with Apple chief designer Jony Ive earlier this month, detailing the approach behind the smartwatch’s design.
Image: Vogue China
There are also several other editorial shots of the Apple Watch within Vogue China‘s November issue (on newsstands Monday), which was first spotted by Business of Fashion. The pictures give a glimpse of how the device could be paired with various outfits to become a true fashion accessory.
The move to get onto the pages of Vogue is a strategic one for Apple as it tries to position itself as a fashion-forward wearable. Many of the smartwatches on the market today are considered ugly, clunky and look more like wearable computers than jewelry. The company has invested considerable resources into hiring staffers, including Angela Ahrendts (the former CEO of Burberry) and Jean-Claude Biver (former head of LVMH’s luxury-watch division), to help shape the device’s style.
Apple has been working hard to get the watch in front of fashion media and into the spotlight in other ways, too: it was most recently on display in Paris during Fashion Week when Apple partnered with retailer Colette for a one-day window display. Ive was seen showing the device to major fashion influencers like Anna Wintour (editor in chief of Vogue) and designer Karl Lagerfeld. And in a unique move, Apple invited members of the fashion media to the Apple watch unveiling (along the launch of the iPhone 6 and iPhone 6 Plus) in September, which is typically only for tech press.
Jonny Ive and Marc Newsom give Karl and Anna an Apple watch demo. Peak fash/tech love-in moment. pic.twitter.com/pv76uRnZFY
— Jess Cartner-Morley (@JessC_M) September 30, 2014
The smartwatch is available in two sizes (38mm and 42mm) and in a variety of different styles. While the Apple Watch will start at $349, we can expect the models made from 18-karat gold to cost significantly more.
Users will be able to send and receive text messages, take calls and monitor your health and fitness throughout the day, via the Apple Watch. You’ll even be able to send something as personal as your own heartbeat to another Apple Watch wearer.
BONUS: A Look at the Apple Watch
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