If you asked the average iPhone user to name a smart battery case before this Tuesday, there’s a good she would have said “Mophie” instantly.

Despite competition from a handful of rivals, the mobile charger manufacturer has so handily dominated its niche that the brand name has become virtually synonymous with the product. For proof, just look to the dozens of headlines written about Apple’s just-released smartphone battery on Tuesday that referenced it.

“Apple released a battery case for the iPhone!”
So a Mophie
“No dude it’s a case that charges your iPhone!”
So a Mophie

— Jack Douglass (@jacksfilms) December 8, 2015 Read more…

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