Apple and Aetna both have something to gain from a new partnership that allows Aetna customers to get discounted Apple Watches through their insurance: Your data.

Aetna customers who opt to purchase Apple Watches through the partnership between the two companies will be sharing their health data with the tech giant and the insurance provider.

Aetna and Apple announced Tuesday that the insurance provider would be the first to subsidize purchases of the Apple Watch for its customers. Along with its Apple Watch subsidy, Aetna will develop iOS apps around medical care, medical billing, Aetna insurance plans and adherence to medication. Read more…

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Apple’s push into healthcare now includes Apple Watch data