Apple’s Spring 2016 Event Will Be Held on Monday, March 21
It’s official: Monday (not Tuesday!) March 21 is the next Apple event. Things kick off at 10am local time at Apple headquarters in Cupertino. The Town Hall auditorium at 1 Infinite Loop is a tiny venue compared to the last event in September 2015, which was at the giant Bill Graham Civic Auditorium. The BGCA holds thousands of people, and the Town Hall holds only about 300. Previously, Apple has also used the auditorium at San Francisco’s Yerba Buena Center for the Arts, which holds around 750 people.
So what should we expect from this intimate gathering? Well, it’s spring, and going by Apple’s traditional product launch cycle, that means we should see new iPads. There will also likely be updates to the Apple Watch, and some new software and services for iOS and OS X.
The invitation says, “Let us loop you in.” Apple’s either really good or really bad at dropping hints. Just a play on Infinite Loop? Probably. Something larger? We’ll tell you on the 21st.
The most enticing rumored announcement: a new iPhone with a 4-inch screen to replace the more-than-two-year-old iPhone 5s in Apple’s phone line-up. Think of it as a modern phone squeezed into the 5s’s body. Smaller battery, older design, but TouchID, Apple Pay, and the processing muscle to run this year’s apps. The price is also expected to be low; between $400 and $500.
It’s important to note that such an announcement, should it occur, would be out of step with Apple’s usual phone release cadence. Ever since the arrival of the iPhone 4S in 2011, new Apple handsets are announced in the fall, and only in the fall. And there will still be an entirely new iPhone this fall. So while this low-cost iPhone should make waves worldwide as an attractive entry-level option, be on the lookout for the iPhone 7 later this year.
WIRED will be reporting all the announcements as they happen on Monday. We’ll be live-blogging the event, and we will continue our coverage with hands-on impressions and the smartest analysis on the web. As we do.
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