You’ll never be Kanye West, but you can always feel like Pablo.

Well, you can always dress like Pablo.

Hundreds of fans flocked to Manhattan’s SoHo neighborhood on Friday, to be one of the lucky ones to get their hands on merchandise from the rapper’s surprise “Pablo” pop up shop, named after his last album The Life of Pablo. West announced the shop last minute, tweeting the location on Thursday. The shop will be there until Sunday, he said.

Fans, fashion lovers and resellers alike traveled to Mecca as early as the night before to be first in line. By the time 4 p.m. rolled around, there were hundreds upon hundreds of people waiting, mostly young, well-dressed and sporting Yeezys, or some other West-approved streetwear, like camo and baggy denim jackets. Some were still in school uniforms, clearly skipping straight here from the classroom. Read more…

More about The Life Of Pablo, Music, Kanye West, and Entertainment

View the original here – 

At Kanye West’s pop-up shop, everyone gets a chance to feel like Pablo