LONDON – British supermarket Sainsbury’s has provoked widespread confusion (and, in some cases, sheer outrage) with its new #littletwists campaign.

“Little Twists” is basically a series of ideas for ways to spice up meals like lasagne and stir fries by adding ingredients like chorizo and honey – but there’s one suggestion that people haven’t taken too kindly to.

Sainsburys Twist your favourites campaign. Add chorizo to Lasagne, sure, sounds good. Add Coffee to Spag bol.

— Retail Barcode (@Retailbarcode) September 6, 2015 Read more…

More about Uk, Coffee, Watercooler, Conversations, and Food

Visit source:

British supermarket suggests mixing coffee and pasta, provokes confusion