Buying Stuff Within A Tweet Is Reportedly Coming To Twitter Via Stripe
Soon you’ll be able to buy something straight from a Tweet, if the rumours come true. Tech site Re/code says sources have told it that Twitter is working with payments startup Stripe on the launch of its ‘in-tweet’ commerce project.
Twitter is reportedly planning to add buttons within tweets that say “Buy”, or similar, allowing users to enter payment information without leaving Twitter.
Apparently, businesses that want to sell inside tweets will have to sign up with Stripe for all this to work.
Although Stripe is supposedly the only company in the frame right now, who knows if that exclusivity will last. It would seem unlikely, and I should imagine Paypal would be one of those Twitter is also taking to.
The news follows other reports in January that Twitter is looking at building a marketplace on its platform that is similar to what Square offers in the Square Market, with listings for goods across different categories.
Any partnership with Twitter would be a big deal for Stripe, a venture-backed company run by twenty something brothers Patrick and John Collison.
It’s known that Twitter has considered integrating shopping into its service for several years now, and would significantly ad to its revenue base which currently relies heavily on advertising.