It’s clear who Bill Clinton wants to win the 2016 presidential election: Val the singing bartender, a.k.a. his wife, Hillary.

But on The Late Show with Stephen Colbert Tuesday night, the former president shared his thoughts on why her contenders are thriving.

Republican frontrunner Donald Trump is doing well because of his “macho appeal,” Bill Clinton said.

“He’s a master brander and he’s the most interesting character out there,” Bill Clinton said, dispelling rumors that he asked Trump to run for president

Great to talk about @ClintonGlobal and catch up with @StephenAtHome in his new digs at @ColbertLateShow#LSSC

— Bill Clinton (@billclinton) October 7, 2015 Read more…

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Chief explainer Bill Clinton clues us in on Donald Trump’s political success