Gigantic neon billboards aren’t that commonplace in Sydney, Australia. That might be why visitors and residents of Sydney have a sincere fondness for one glittering Coca-Cola billboard with a 40-year history.

“The Coke sign” once sat at the gateway of the city’s long-established (but now wilting) nightlife centre, Kings Cross. Now that the vintage sign is getting a refurbishment (due to be unveiled mid-September) some of the original parts are going up for auction, with proceeds going to the Wayside Chapel — who’ve been struggling local people for longer than the sign’s been around.

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Coca-Cola’s world famous neon billboard is up for charity auction