Dove is hoping its latest commercial will make you want to call your dad this week.

Released just in time for Father’s Day, the minute-long spot is a montage of real father-child memories in the making farmed by the brand from videos across the web (with permission from the subjects).

The clips are meant to showcase the innocent joy of dads finding creative ways to goof around with their kids — one surfs while his toddler daughter clings to his back, another hits the skatepark with his disabled son and a third wheels his son down a seemingly homemade roller coaster. Read more…

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Dads are the heroes of Dove’s touching new Father’s Day commercial