There’s no question that social media has completely changed the game for the fashion crowd. From celebrities taking over glossy mags’ Twitter accounts to Marc Jacobs Periscoping his otherwise exclusive Resort ’16 presentation, the fashion set has hopped on the new technology train and it’s full steam ahead

With a handful of brands embracing innovation during New York fashion week, this season is slated to be the most digitally savvy yet

Twenty-four hours before his Spring 2016 collection stomps down the runway on September 11th, Yigal Azrouel has revealed select pieces from the line on the mobile app Covet Fashion. This platform transforms the actual garments into digital versions that you can style, experiment with, and eventually shop. Since the collection doesn’t hit stores until spring of next year, users can click through to pre-order their favorite items a week after the show Read more…

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Designers are using tech to break fashion week rules and we like it