The details around the slow motion demise of sports-meets-pop-culture site Grantland have been shrouded in mystery for weeks

But on Sunday, ESPN president John Skipper finally spoke out on one of the most talked about media endings in recent memory

In an interview with Vanity Fair, Skipper laid bare some of the thinking behind the shuttering of the site created by veteran sports columnist Bill Simmons

“We lacked a full understanding of the bonding nature between Bill and those guys,” Skipper said referencing ESPN’s attempt to keep the site going even as most of its leadership and top columnists jumped ship, following the firing of Simmons back in May Read more…

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ESPN admits it underestimated Bill Simmons’ cultlike power at Grantland