In the wake of the recent Ashley Madison e-mail dump, some customers have gotten demand e-mails like this one.

So that begs the question: does it work? In the words of Omar Little, “Oh, indeed.”

As Toshiro Nishimura, a security researcher with Cloudmark, concluded in a blog post earlier this week, “this extortion campaign could have yielded a worthwhile sum for very little effort.”

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Extorting money from Ashley Madison customers is actually pretty easy