Fashion Week is changing fast, giving power back to the people
Fashion Week belongs to the people now. And the industry is finally catching up.
Instagram, Twitter and fashion bloggers already offer average consumers access to a world once reserved for the fashion elite. Anyone can take a peek inside Fashion Week as it happens, instead of waiting to see it later through the lens of the media.
Now designers are responding to younger generations’ desire for immediate gratification, overhauling traditional runways and featuring collections that are available for immediate purchase.
A more consumer-focused Fashion Week is bound to be a good thing for average shoppers. But it could also lead to profound changes in the industry itself, some with unpredictable consequences. Read more…
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