Geek chic is poised to make a big splash in 2016, and Louis Vuitton recognizes that few things are geekier than the Final Fantasy series.

The face of the French fashion icon’s spring-summer 2016 campaign is Lightning, a key character from Final Fantasy XIII and its two subsequent spinoff games. She pops up in new ads for “Series 4,” a collection that was created in collaboration with game publisher Square Enix and FFXIII main character designer Tetsuya Nomura.

Our first peek at Series 4 comes from Nicolas Ghesquière, a French fashion design and the current creative director of the house of Louis Vuitton, who posted images and a video on his Instagram account. Read more…

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‘Final Fantasy’ star Lightning will be the new face of Louis Vuitton next year