BURBANK, California — How do you react to poor fan reaction?

That was the question that Benny and Rafi Fine, the brothers known for their popular YouTube channels, had to ask themselves in January after many of their viewers became angered over their (now defunct) initiative.

The duo’s goal was to give creators worldwide access to 11 of their company’s various shows and trademarks, including their franchise of “react” videos (in which groups of people, including kids, teens and adults, react to various topics). But many argued the “React” brand is not the Fine Brothers’ to license and viewed it as an attempt to claim profits over every “reaction” video out there. It only took five days before the pair apologized and discontinued the program. Read more…

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Fine Bros. Entertainment ‘reacts’: The company rebrands, expands following YouTube copyright drama