LOS ANGELES — Now it’s The Fine Brothers who are having to react.

The duo behind the hugely popular “React” videos is licensing the brand to other creators, and #TeamInternet is divided. Or maybe just a little confused about what the deal actually means for them.

The YouTube duo’s five-year-old Entertainment’s REACT channel, which has about 5.7 million followers, will give creators worldwide access to 11 of its various shows and trademarks including “Kids React,” “Teens React,” “Elders React,” “Adults React,” “React Gaming” and more, Fine Brothers Entertainment announced earlier this week. The company emphasized that the goal of the initiative, backed by YouTube, is to help creators. Read more…

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Fine Brothers react when backlash over ‘React’ videos licensing gets heated