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The 2015 Mashies are days away, and Mashable has announced GE Chief Marketing Officer Linda Boff as the winner of its coveted Individual Digital Marketing Innovator of the Year award.

The award celebrates an individual digital marketer who has consistently proven the ability to achieve campaign objectives in an original and innovative way

As GE’s Chief Marketing Officer, Boff has proven herself a creative thinker who pushes the boundaries of traditional marketing by using the latest developments in digital on a consistent basis Read more…

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GE CMO Linda Boff wins 2015 Mashie for Individual Digital Marketing Innovator of the Year