General Motors is officially now in the mobility market.

GM announced Thursday morning that it has launched a new mobility brand called Maven that will work to connect international users with car sharing, preferred parking and more.

Although some Maven features will have international applications, its car-sharing program is starting out in a relatively limited fashion. Starting now, Maven will offer GM vehicles in 21 parking spots throughout Ann Arbor, Michigan, which will serve the 100,000-some population of the college town. Read more…

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General Motors embraces mobility as a business with its new Maven brand