Facebook is reportedly launching an ad campaign to promote Facebook Live.


Do you use Facebook Live?

If not, Facebook would very much like you to start.

The social network is planning to launch a major ad campaign, which includes TV commercials and billboards, trying to convince regular people to use Facebook’s live-streaming tool, according to a report from The Wall Street Journal.

Facebook Live allows the social network’s 1.7 billion members to record and stream live footage to Facebook. The company already has deals with some publishers to make sure they use Live, and people have videos to watch on the site. But Facebook is now taking aim at normal people, who may be more reluctant to broadcast their lives on the site.

The commercials will feature of clips of people’s live videos and try to explain the feature to a mass audience. They will be developed by The Factory, the company’s in-house ad studio, according to the Journal. It’s unclear when the ads would be released or how much Facebook is spending.

The company did not immediately return a request for comment.

The ad campaign is all part of Facebook’s big push in live video. That desire came straight from the top. “The big decision we made was to shift a lot of our video efforts to focus on Live, because it is this emerging new format; not the kind of videos that have been online for the past five or 10 years,” Facebook CEO Mark Zuckerberg told BuzzFeed in April.

Rivals like Twitter and YouTube have also been trying to push live video.

Launched in August 2015, Facebook Live has already had profound reverberations. In July, a Minnesota woman named Diamond Reynolds used the service to live-stream her fiance Philando Castile after he was shot by police. The next day, Facebook Live captured the scene as five Dallas police officers were gunned down during a peaceful demonstration.

Facebook has struggled with what to do with these videos. In response, the company said it would judge flagged videos based on context.

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Get ready for TV ads and billboards pushing Facebook Live – CNET