Wearables: the new hot thing since the nineteenth century, when Abraham-Louis Breguet made a wrist-worn timepiece for the queen of Naples. Few technologies have been so resilient to the styles of the times and the whims of the market. Why? Because watch people love watches. Notice the plural there. One thing you can pretty much guarantee about a watch lover is that they lust after a timepiece they don’t own. Think of a watch like an app: There’s a different one for every situation and personality type. From badasses to black tie ball-hoppers, there’s a watch for that. These are our picks.

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Gift Guide: 13 Watches to Suit Every Style and Budget