Google customises search tools for Bollywood lovers
In movie-mad India, every one in 10 mobile Google searches are about cinema. Taking note of India’s passion for cinema, Google has launched special immersive search tools for Bollywood for millions of cinephiles in the country.
The new search tools offers contextual and image-rich answers to questions related to films, actors, lyrics, trailers, locations, screening times and even trivia using Google Now cards.
“Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favourite films, actors or songs, they get a delightful, local experience” Google Marketing Head, Sapna Chadha said. Read more…