Google thinks you’re going to be bored by the end of this sentence.

That’s about the attention span, they say, of the average mobile user. If you don’t hook ’em in a few seconds, you’ve lost ’em.

This is the ethos behind the new web project launched by Google on Wednesday, a new standard for web pages

Called, thrillingly, the “Accelerated Mobile Pages Project,” it is a streamlined, behind-the-scenes web standard that template that loads much quicker than regular web pages, which can be bogged down with advertising. Users can visit to give it a shot

The idea is to keep pace with the sudden need for speed that has been pushed for by a variety of Internet giants, most notably Facebook and its Instant Articles program Read more…

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Google enables super fast news for smartphones — if you don’t mind ads