Remember Qwikster? If you were a Netflix user in 2011, or simply a fan of major business debacles, chances are you do

To recap: Qwikster was born when Netflix CEO Reed Hastings was trying to deal with customer fury over the fact that he’d split his DVD and streaming subscription fees; it was suddenly much more expensive to use both services. “I messed up,” Hastings wrote — and then proceeded to mess up further in the same note by announcing that not only would the services remain split, but that the DVD side would become a whole new company called, improbably, Qwikster

More about Google, Business, and Alphabet

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Google’s Alphabet rollout could still be a Qwikster-like farce