Heinz ketchup can’t legally be called ‘ketchup’ in Israel
When is a bottle of ketchup not a bottle of ketchup? Evidently, when it’s in the promised land
Heinz Ketchup, arguably the most recognizable brand of ketchup in the world, must be labeled “tomato seasoning” in Israel because it doesn’t contain enough tomato paste to earn the ketchup title, reports Israeli newspaper Haaretz.
After a complaint levied by local competitor Osem, the Health Ministry agreed that since Heinz does not contain at least 10% tomato solids, it can’t legally be called ketchup
However, Osem’s victory may be shortlivedHaaretz reports that Heinz’s local importer, Diplomat, is working with the Health Ministry to legally change the definition of ketchup from containing 10% to 6% tomato solids. In the meantime, English labels may still retain the term “ketchup.” Read more…
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