When is a bottle of ketchup not a bottle of ketchup? Evidently, when it’s in the promised land

Heinz Ketchup, arguably the most recognizable brand of ketchup in the world, must be labeled “tomato seasoning” in Israel because it doesn’t contain enough tomato paste to earn the ketchup title, reports Israeli newspaper Haaretz.


Image: Osem

After a complaint levied by local competitor Osem, the Health Ministry agreed that since Heinz does not contain at least 10% tomato solids, it can’t legally be called ketchup

However, Osem’s victory may be shortlivedHaaretz reports that Heinz’s local importer, Diplomat, is working with the Health Ministry to legally change the definition of ketchup from containing 10% to 6% tomato solids. In the meantime, English labels may still retain the term “ketchup.” Read more…

More about Heinz, Lifestyle, Health Fitness, Food, and Condiments

Follow this link: 

Heinz ketchup can’t legally be called ‘ketchup’ in Israel