Here comes Vimeo’s new originals, thanks to the weed delivery guy
NEW YORK — Vimeo Originals happened, in a way, by accident.
The online video platform, which launched in 2004, had been primarily known as the go-to for independent creators looking to sell content directly to consumers. The division of IAC attracted talent with favorable revenue splits and tools that give them the opportunity to set up their own paywalls.
Then, in 2012, High Maintenance came along. The web series, from husband-and-wife team Ben Sinclair and Katja Blichfeld, became a viral hit on Vimeo, with fans gravitating to the story of a Brooklyn pot dealer and his clients.