Sergio Marchionne wants to get together with GM. Sergio Marchionne wants to get together with GM. Fiat Chrysler

The boss of Fiat Chrysler, wants to join forces with General Motors, and he’s not thrilled the object of his attention doesn’t want to dance.

The car business is used to mergers, which let companies cut costs by sharing factories, engines, and vehicle platforms. GM brass say they’re not interested in getting together, but Sergio Marchionne isn’t giving up.

In an interview with Larry Vellequette at Automotive News, he said the savings would be so great, “it would be unconscionable not to force a partner.”

He wasn’t talking about a hostile takeover, he insists. Just a kind of … embrace.

“Not hostile,” he told Vellequette. “There are varying degrees of hugs. I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you. Everything starts with physical contact. Then it can degrade, but it starts with physical contact.”

What he was going on about is something of a mystery, but it’s clear Marchionne doesn’t like being told “no.”

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