In this Ask A Dev, Favor’s lead engineer Ross McKelvie explains how to quickly run A/B tests and how Favor uses the results to maximize the impact of the content placement in their app.

For viewers outside of Texas, Atlanta, Boston, Denver, Miami and Nashville, Favor is an on-demand mobile delivery service that claims to be “the easiest way to get anything in your city delivered.”

To make an app experience that lives up to that grand promise, Ross McKelvie and his team run A/B tests to ensure they give users the simplest interface possible. Watch this video to find out how they set up their tests and how it has shaped their business. Read more…

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How can I quickly implement A/B testing and how valuable is it?