Like Hunter Hayes reminds fans in his inspirational “Invisible” song, he’s got a message for people who listen to his music on Spotify: You’re not invisible

In fact, those streaming listeners helped determine where the 23-year-old country star will perform on tour. Hayes, who recently released his 21 EP only on streaming platforms (and NOT in physical retail or digital stores), used Spotify data to pick his tour stops.

“That data — along with country radio airplay and single sales — is invaluable to identify where you have an active, passionate audience currently excited about an artist’s music,” Warner Music Nashville’s Jeremy Holley told Mashable. Read more…

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Hunter Hayes used Spotify’s streaming data to pick where to tour