We’re familiar with #NoFilter as a way to tag an epic selfie on Instagram. But this year’s Pride Festival is exploring a different interpretation of the hashtag.

This year, Pride London wants everyone celebrating Pride to live life with #NoFilter, and a host of celebrities — including Sir Ian McKellen and Graham Norton — appear in a video about what that means to members of the LGBTQ community: Letting go of self-doubt and self-censorship, and allowing your private self to exist in public.

“The world needs us,” McKellen says in the video. “Live every day like it was Pride in London.”

London’s Pride Festival takes place from June 10-26, with main events scheduled for June 25 and 26. Read more…

More about Gay Pride, Gay Rights, Lifestyle, Uk, and Graham Norton

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Ian McKellen has an empowering message for the LGBTQ community: #NoFilter