Ikea is opening a DIY restaurant but you’ll have to cook your own damn dinner
LONDON — Having dinner cooked for you is one of life’s little luxuries. But IKEA’s new eaterie takes the Swedish retailer’s DIY ethos to a new level.
IKEA is opening a “Do-It-Yourself Restaurant”, in which diners will be the chefs. Anyone attending IKEA’s ‘Dining Club’ will be able to cook a meal for up to 19 pals under the supervision of a head chef.
According to an IKEA statement, “diners will orchestrate an intimate foodie experience in a homely kitchen environment to mimic an actual dinner party, but one where diners can host many more guests than usual”. Read more…