Inside the HBO deal that saved Big Bird and ‘Sesame Street’
Rubber Ducky, you were almost sunk.
There’s a good chance that without HBO stepping in to fund and air Sesame Street, the 45 year-old education show for preschoolers and home to Bert, Ernie, Elmo, Oscar and the world’s favorite 8-ft-tall bird might have been blocked for good.
On Thursday, the two companies announced a major five-year deal that not only places longtime partner PBS as the second distribution channel, but gives Sesame Street the wherewithal to double the number of shows per season, launch a second show and offers the option of a third pilot and possible production. It also, enforces a nine month hold window before PBS will see another piece of brand new Sesame Street content. Read more…