Instagram has blessed the world with its version of short, looping videos. And it’s serious about short.

Instagram announced a new app, Boomerang, which lets users create looping videos that are just one second long. The Facebook-owned company shared the news in a post on its blog on Thursday.

The app takes a burst of photos, stitching them together to create a one-second long video that can be shared on Instagram or Facebook. As the name suggests, videos play forwards and backwards, letting users create fun motion effects.

The app is availalble now for iOS and Android devices. Read more…

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Instagram launches Boomerang, an app for 1-second videos