Someone needs to tell the International Olympic Committee about the world today. Tell it about the internet, social media, globalization and that the way we watch sports has changed.

The Olympics is a global sporting event but the International (International!) Olympic Committee (IOC) seems intent on making it an affair you have to suffer through alone on your couch with all the excitement drained out and stomped on. This isn’t a new problem (we’ve been complaining about it since 2012), but in 2016, it is time to get with the program.

Separately, the network which has the digital and broadcast rights to the Olympics in the U.S., NBC, has joined forces with the IOC to kill all social media fun, delay viewing for primetime and try to force people to play along with its ratings game. Read more…

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It is 2016. Someone tell the Olympics.