The widely panned Amazon Fire Phone was nothing short of a catastrophic failure for the retail giant, and now it seems Amazon is changing course.

The Wall Street Journal reports Amazon has parted with many engineers at its Silicon Valley development firm, Lab126 — specifically, the ones responsible for development of the Fire Phone.

Lab126 began operations in 2004 to develop the Kindle e-reader and has expanded in recent years to build a slew of devices, sold at near cost and designed mainly to drive more purchasing to Amazon. It currently offers various Kindle e-readers, Kindle Fire tablets, the Fire Phone, the Fire TV streaming box and dongle, the smart-home Echo concierge and the relatively new Dash buttons, which offer one-press purchasing of various home essentials (like Kraft dinner). Read more…

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It looks like there will never be an Amazon Fire Phone 2