It took just one day for Pokemon Go to outstrip Tinder – CNET
When it comes to finding the perfect catch, it seems most people prefer Pokemon to dating.
It’s been less than a week since Pokemon Go launched in the US, Australia and New Zealand, and already Niantic’s augmented reality mobile game has pushed millions of Pokemon lovers out into the streets in the bid to catch them all.
But according to new data from Similar Web, Pokemon Go is “killing it” in terms of popularity. Just one day after it was launched in the US, the game was installed on more US Android smartphones than Tinder. By day two, it was on just over 5 percent of all Android devices in the US.
But fans aren’t just installing the game — they’re sticking around to play.
“Over 60 percent of those who have downloaded the app in the US are using it daily, meaning around 3 percent of the entire US Android population are users of the app,” Similar Web digital insights manager Joseph Schwartz wrote in a blog post. “This metric…has put Pokemon Go neck and neck with Twitter, and in a few more days, Pokemon Go will likely have more users.”
Users are also spending more time on the app than WhatsApp, Instagram, Snapchat and Messenger, with players dedicating an average of 43 minutes and 23 seconds per day to the game.