KFC ties up with Mumbai’s iconic dabbwalas to launch meal boxes in India
KFC launched its 5-in-1 meal box in India with an unusual collaboration with Mumbai’s 125-year-old iconic food delivery network of dabbawalas.
In an innovative marketing campaign, several Mumbai dabbawalas delivered KFC’s meal boxes, along with their usual tiffin boxes to customers today afternoon. The new boxes contained a combination of popular KFC dishes such as chicken burger, rice and gravy, hash brown, hot and crispy chicken and hot wings.
“The insight was simple — people want more in less. Our new offering is the perfect lunch meal and we are thrilled to launch it in association with the dabbawalas in Mumbai,” Lluis Ruiz Ribot, CMO of KFC India said in a statement. Read more…