Virtual reality just got its first real celebrity spokesperson: NBA champion LeBron James

Earlier this week, the basketball star released his first VR film called Striving for Greatness, which shows James at various points of the day working out, from yoga, to shoot around, to cardio training. Produced by Félix & Paul Studios, the 360-degree video is one of a five-part series called Uninterrupted.

The sports and now film star (Trainwreck) posted a short teaser (below) for the video on his Facebook page and you can download the entire 12-minute film on the Oculus store or via the Samsung Milk VR app Read more…

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LeBron James releases virtual reality film for Oculus and Samsung Gear VR