Leica’s Adorable Sofort Instant Camera Brings the Whimsy
One generally approaches Leica as something to appreciate more than afford. And yet! The fancy photo company’s latest, an adorable instant camera, is well within reach.
The Leica Sofort may not be as feature-packed as, well, any serious camera, but it’s not here to be serious. It’s here to have fun, to take the instant-gratification spirit of Polaroid and cram it into a fashionably chunky body. You can shoot with regular ol’ Fujifilm Instax Mini film, or opt for one of two Leica-branded variants that roll out your tiny pics in either black and white, or color but with a cream-colored border.
The Sofort will cost $300 when in launches in November, which stretches pretty far past what other instant cameras have (the Polaroid Snap is $100, and Fujifilm Instax Minis go for even less). They’ve got style, though, as well as just enough more granular control over what you’re shooting. It has four preset modes, including Automatic, Party & People, Sports & Action, and Macro, and gives you control over focusing distance and brightness. You can even take competent selfies with it, thanks to a front-side mirror.
One doesn’t typically buy an instant camera for the specs, but just in case: You’re looking at a 60mm f/12.7 lens, shutter speed ranging from 1/8 to 1/400, an optical viewfinder, and a battery life that should make it through about a hundred snaps.
Honestly, though, please don’t go buying an instant camera for the photo quality. Buy it for the whimsy! Which, frankly, the Sofort appears to have plenty of.